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Türk Otomotiv Sanayicisinin Dergisi



Dönmez Debriyaj General Manager Ahmet Coşkun: “Branding is vital to sustainable growth”

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Haber Eklenme Tarihi : 27.08.2018 13:02:00

Accelerating speed in technological advances has caused a revolutionary effect on automotive sector and its elements. In addition to the steeply increasing amount of electrified vehicles in the market, connectivity, sharing and autonomous properties are accepted to be the future of the sector.

Turkish automotive sector has undergone tremendous growth in recent years, mainly led by passenger car and light commercial vehicles production and export. In spite of the fact that its primary effect on Turkish economy is mostly considered as the high added value it creates; I strongly believe that the more important benefit on Turkish economy is its enhancing effect on the quality system of other sectors.
Although OEM companies take the lion’s share of the sector, spare parts industry has been very successful in last decade by exporting to almost all main European vehicle manufacturers.
After the establishment around 50 years ago and achievement of a period of rapid progress, the sector has been evolved from assembly based partnerships to a full process manufacturing industry adding R&D capability on its mass production capabilities.
Turkish automotive industry has a very competitive supplier base hiring a high skilled labour force and very good quality level.
Turkey has become a manufacturing base of Europe for especially truck and bus as vehicles and spare parts in addition to light commercial vehicles production. There exist many manufacturing companies international & global and also family owned ones.
Dönmez Clutch which has been founded in 1986 is a family owned manufacturing company which has almost all processes inside; produces clutch sets for almost all European trucks and busses and exports to more than 60 countries worldwide, for OEM, OES and IAM.
In addition to the mandatory fundamentals of automotive sector as quality, flexibility, and competitive pricing, branding has vital importance to obtain sustainable growth. As Dönmez Clutch, we have accelerated our activities to promote Hammer Kupplungen as our main brand in Europe. We have actually founded Hammer GmbH in Germany last year as the second company in Europe after Hammer UK which has been operating since 2011.
Accelerating speed in technological advances has caused a revolutionary effect on automotive sector and its elements. In addition to the steeply increasing amount of electrified vehicles in the market, connectivity, sharing and autonomous properties are accepted to be the future of the sector.
The trendy abbreviation C.A.S.E. which stands for a totally new era in automotive sector is used to explain future of the sector. C.A.S.E. : connectivity, autonomous or assisted driving, car sharing or new mobility, electrified powertrains.
The word “Automobile” means self-moving, self-propelled.   This name was first put to explain the evolvement from horse-drawn carriage to a vehicle with engine which does not require horse. We can claim that, this word is reverting to type in recent years : Autonomous cars are almost on the roads which allows the people to move on the cars without any drivers.
In Europe, % 40 of the cars are expected to be autonomous and one third to be shared in 2030. On the other hand, it is clear that the technological obstacles facing autonomous trucks are higher than the ones for self-driving cars. But, it wil also happen sooner or later.
Electric vehicles will decrease the work-force to one seventh, the component quantity from 4.000 to 300. Automotive manufacturers should be ready for this tremendous change expected to happen within near future.

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